NABC Chapter 63: Collaboration with "If You Are the One"?
Chapter 63: Collaboration with "If You Are the One"?
National Hualien University is a typical liberal arts powerhouse, often referred to as a "concentration of beautiful and academically gifted women" along with Beijing Normal University.
The male-to-female ratio on campus has long remained at an alarming 3:7 or even 2:8. This has led to a large number of high-quality female students finding partners internally, resulting in a substantial group of single, highly educated women.
The fact that this "If You Are the One" event was held at Hualien University already generated a lot of buzz.
With the cooperation between Li Haipeng and the external relations department of Hualien University in the early stage, and the establishment of many directional signs on campus, the event information had already spread like wildfire on the Hualien University campus.
At this moment, countless female students from National Taiwan University of Science and Technology flocked to the National Chiao Tung University's "Drinking Water Source" BBS to watch the live broadcast of this "large-scale real-life dating event" taking place on their own campus.
The "If You Are the One" event organized by "Jiaotong University Matchmakers" achieved widespread popularity across the university upon its debut.
Meanwhile, a clip of Geng Zhi's groundbreaking opening mobilization video, recorded by several volunteers at noon, was "scraped" from the forum, and after some simple re-editing, quietly uploaded to Youku.
However, the water has not yet begun to splash.
The protagonist in the video, Geng Zhi, wasn't paying much attention to the lively event at that moment.
He was sitting alone in a corner of the activity room, intently browsing the personal information of the thirty-two female guests at the event.
Geng Zhi remembers clearly that in his previous life, when he was a first-year graduate student at Jiangcheng University, he personally witnessed the crew of the Jiangsu TV show "If You Are the One" filming a short video for a female guest on the university campus.
This means that the premiere of the phenomenal TV show "If You Are the One" is not far off.
To catch this phenomenal wave, besides quickly promoting the "If You Are the One" event name and creating enough pre-event buzz,
The more crucial step is to establish a substantive partnership with the production team.
Once endorsed by this phenomenal variety show, "Jiaotong University Matchmaker" will gain tremendous buzz and brand power.
At that time, the path from the campus market to the urban white-collar market will be much smoother.
He quickly organized his thoughts:
At this time, the "If You Are the One" program team was just preparing. As a new dating variety show that is more entertainment-oriented, what was the most urgent need?
It was the differentiation of content that created the initial ratings surge.
To achieve this goal, the production team currently craves guest resources that can quickly attract attention and generate social buzz. They need vibrant individuals who can showcase the diverse views on marriage and relationships and values of contemporary young people, and even spark discussion and debate.
At the same time, as a program aimed at the whole society, the producers will inevitably want to create an open, fair and social image.
And this is precisely the best entry point for "Jiaotong University Matchmaker".
At present, "Jiaotong University Matchmaker" focuses on the university market, representing a relatively pure group of highly educated students.
Compared to dating platforms like Baihe.com, Zhenai.com, and Century Family, which have become fully commercialized and socialized, the campus label of "Jiaotong University Matchmaker" has become a unique "purity" and "freshness".
If it can become the exclusive or main channel for supplying guests to the "If You Are the One" program in the university field, it will be a brand leap for "Jiaotong University Matchmaker" like a carp leaping over the dragon gate.
But the reality is that "Jiaotong University Matchmaker" is still in its infancy with limited fame, and it is by no means easy to impress the high and mighty production team.
The biggest asset we can offer right now is a stable pool of high-quality and promising female college student guests.
Therefore, for the "Jiaotong University matchmakers," the top priority is to select a few outstanding college students with distinct personalities, compelling stories, who have passed the initial personality matching, and who are not opposed to appearing on television.
For example, high-achieving female students with stunning looks and campus stars with contrasting charm can generate buzz and attention; while ordinary, hardworking people and kind, healing girls are more likely to win widespread emotional approval and create resonance.
As long as the persona is believable and the story is well-told, the door to cooperation with the program team can be opened.
Geng Zhi moved the mouse, carefully examining the information of each girl.
His finger stopped when the page hovered over the information of his senior Zhang Qinghua's partner, Wang Qinqin.
The first thing that catches the eye is Wang Qinqin's everyday photos. Her smile is clean, her eyes are clear, and she exudes a kind of innocence and resilience.
He continued browsing her personal information:
She comes from a rural family in a small county in Shaanxi Province and, through her own hard work, was admitted to Shanghai Jiao Tong University for postgraduate studies. Her personality is described as resilient, optimistic, approachable, and she also has experience working part-time outside of class.
Wang Qinqin's story is a microcosm of the struggles of millions of ordinary students; it is real, down-to-earth, and easily resonates with people.
With a little guidance, showcasing her views on marriage and love in the new era or minor value conflicts can be enough to create a "topic" that the production team likes.
Geng Zhi rested his chin on his hand, lost in thought.
With a little packaging, Wang Qinqin has the potential to become a "rising star" female guest in the eyes of the program team.
But... wouldn't this be a bit unfair to Senior Brother Zhang Qinghua?
Just as he was wondering whether he should go to the event to see Wang Qinqin in person, Li Haipeng, who had just finished a busy period, plopped down next to him, his face flushed with excitement.
"President Geng!" Li Haipeng lowered his voice, his tone quite excited.
Upon glancing at the girl's photo on the straightforward screen, a mischievous grin immediately spread across his face: "So, you're sitting here choosing your concubines, huh!"
Geng Zhi didn't take the bait, instead asking directly, "How far have things progressed between you and Mingxia?"
"Huh? Wh...what step?" Li Haipeng sat up straight instantly. "No, no! Mr. Geng, please continue watching. I didn't see anything, I didn't say anything!"
"A grown man likes someone, so why are you being so coy?" Geng Zhi raised an eyebrow.
"No, not really. It's just... Mr. Geng, how did you figure out that I like Mingxia?"
"It's written all over their faces. Do they think the rest of us in the office are blind?"
"Huh? Everyone... knows?" Li Haipeng was genuinely shocked this time, and his expression instantly fell apart.
"I'd love for all members of our 'Jiaotong University Matchmaker' team to find a partner; that would be the best kind of guy for us," Geng Zhi said with a smile.
"That's true!" Li Haipeng exclaimed, "President Geng, today's event was absolutely fantastic! I observed several couples, and the sparks flying between them were practically flying. Judging by their reactions, the success rate of them pairing up today is quite high!"
"Oh? That's not bad." Geng Zhi pointed to Wang Qinqin's photo on the screen and asked, "Have you observed my Tsinghua senior's partner in person? What do you think?"
Li Haipeng leaned closer to the screen and examined the photo carefully, then suddenly realized, "Oh, so President Geng was concerned about your senior brother! It was a misunderstanding!"
He glanced in the direction where Wang Qinqin was and recalled:
"I've been watching this girl. Your senior brother is quite interested in her, and he's been very attentive to her during the game. But the girl... seems to have a rather indifferent reaction to your senior brother, instead glancing at another tall guy several times."
"Really!" Geng Zhi's eyes lit up slightly, and he said instinctively, "That's good, that's good!"
Li Haipeng: "...?"
He turned his head, looked at Geng Zhi with a complicated expression, and slowly said:
"Mr. Geng, you wouldn't... really be trying to steal the same girl from your senior brother, would you?"