NABC Chapter 181 Utilization Value
Chapter 181 Utilization Value
Ye Yixian knew that Lu Yuan was currently busy preparing to open a clothing store with Lin Kai and the others.
She knew she couldn't offer any real help; the only thing she could do was silently encourage him and believe in him from behind.
She never inquired too much about how the store's preparations were going.
If everything goes smoothly, asking more questions is pointless; if difficulties arise, asking won't help, and it will only add unnecessary pressure to Lu Yuan.
That's why she had no idea that Lu Yuan planned to name the clothing store "Yuanxian Wardrobe".
Lu Yuan wasn't in a hurry to tell her; he planned to give her a surprise on the opening day.
As for the promotional strategy for the new store, Lu Yuan had already planned it out in his mind.
Xu Lingjing and Jiang Yiqing will be going to take their driving test (Part 2) these two days.
Before this, probably no one expected that Lu Yuan, who failed his first driving test, would actually be able to take the second driving test with them.
It must be said that Lu Yuan is indeed talented at driving.
Reversing into a parking space or making S-curves are a piece of cake for him.
On the day of the exam, everyone else was so nervous that their palms were sweating, but he was the only one who strolled around leisurely, without any pressure.
As expected, Lu Yuan passed with high marks with ease, and now he only needs to wait ten days to take the driving test.
Gao Zhe also passed the test smoothly. He is a bold person, and once he masters the skills, he drives better than anyone else.
Xu Lingjing and Jiang Yiqing also passed the exam without any major incidents.
Li Xian, on the other hand, barely passed after two attempts.
When he got off the bus after the exam, he was pale, his eyes were vacant, and he looked completely lost.
Coach He Jun watched as his entire group of trainees failed... no, they all passed, and he breathed a long sigh of relief.
On the return bus, Lu Yuan and Gao Zhe were originally sitting in the last row, but halfway through the journey, Lu Yuan quietly moved to the middle seat.
Xu Lingjing and Jiang Yiqing happened to be sitting here.
The two girls were both surprised and delighted to see Lu Yuan come over.
Lu Yuan sat down next to them, turned his head and smiled, "Ling Jing, Yi Qing, can you do me a favor? Especially you, Ling Jing."
"Me?" Xu Lingjing was utterly flattered.
This was the first time in so long that Lu Yuan had taken the initiative to talk to her, which surprised and delighted her.
"Okay! Go ahead and tell me!" She agreed happily without even asking what it was about.
In fact, as long as Lu Yuan didn't neglect her, she felt incredibly happy and didn't care about anything else.
"My friend and I opened a clothing store together next week, and we're currently struggling with how to promote it."
"Do you want us to post this on your WeChat Moments?" Xu Lingjing tilted her head, her eyes sparkling with anticipation.
She had actually been secretly keeping an eye on Lu Yuan's activities, but since Lu Yuan was unwilling to share, she didn't feel comfortable asking.
Now that Lu Yuan had revealed these things to her, she was naturally overjoyed.
This might mean that Lu Yuan still can't let go of her, his unrequited love.
"Yes." Lu Yuan leaned closer and lowered his voice, "I plan to give away clothes you like for free. You can wear them, take some nice photos, and post them on your social media to help me promote the business. I'll send you the specific captions."
"Give us clothes for free?" Jiang Yiqing's eyes lit up instantly; the word "free" was what she cared about most.
"Well, consider it payment for you." Lu Yuan nodded with a smile. "It's only because we have a good relationship that I can give it to you for free. If it were someone else, I'd only give them a discount if they helped me post something on social media."
"Okay, okay!" Jiang Yiqing agreed very readily.
Who wouldn't be happy to get new clothes just by posting a few updates?
Xu Lingjing wasn't as excited as Jiang Yiqing.
More than the new clothes, what touched her heart more was Lu Yuan's words, "We have a good relationship." In other words, she still held a place in Lu Yuan's heart.
"Lingjing, please help me." Lu Yuan clasped his hands together and made a pleading gesture to Xu Lingjing.
He knew all too well Xu Lingjing's value.
As one of the school's most recognized beauties, she has hundreds of QQ accounts (both main and secondary) and several thousand followers on Weibo.
The reason Lu Yuan didn't delete her from his friends list was actually because he had a backup plan.
Now, this card has finally come in handy.
A pretty girl like Xu Lingjing, who naturally attracts attention, can definitely draw a large number of people to visit a store she recommends if she says it has nice clothes.
She had taken advantage of him enough in his past life, and now that the tables have turned, Lu Yuan naturally wanted to make the most of her.
However, Lu Yuan's humble plea gave Xu Lingjing the illusion that Lu Yuan might have taken a liking to her again.
Then, her innate arrogance suddenly resurfaced.
She slightly raised her chin and said, feigning modesty, "Since you've asked me so earnestly, I'll reluctantly help you."
Lu Yuan chuckled to himself. Xu Lingjing's true nature hadn't changed at all; she would reveal her true colors as soon as she was given a little sunshine.
But none of that matters, as long as she has some use.
Having won over these two "young ladies," Lu Yuan resorted to his old tricks and approached Li Xian.
Li Xian hadn't recovered from the trauma of failing his driving test, so when he heard there were free clothes to get, he agreed to help post the update without much thought.
Although this person is annoying, at least he has accumulated some connections and can contribute some traffic.
At this point, Lu Yuan's first wave of publicity strategy had taken shape: to spread the word through social media.
First, ask these well-connected friends to post updates to create the initial "product seeding" effect. After attracting new customers to the store, encourage them to continue posting updates by offering discounts for collecting likes, thus creating a viral effect where one person tells ten, and ten tell a hundred.
The advantages of this promotional strategy are obvious:
First, social media spreads quickly and can be rapidly disseminated within social circles;
Secondly, as a new store, "Yuanxian Wardrobe" has not yet established a strong reputation for quality and credibility. Even if GG (Gross Entertainment) makes a strong claim and offers very affordable prices, it may not be enough to convince people. However, if someone you know endorses and recommends it, the level of trust and appeal will increase exponentially.
This "product seeding" marketing strategy was quite avant-garde at the time.
This concept emerged around 2008, gained popularity on a small scale in community forums around 2010, and truly took off in 2013.
Lu Yuan simply took advantage of the time difference to accomplish a lot with a little money.
Of course, this tactic only works in small towns like Jiangcheng, where people live close-knit communities. In big cities, you'd have to spend a lot of money hiring internet celebrities or stars.
However, relying solely on Xu Lingjing and her few friends is far from enough. Their circle is limited and cannot tap into the entire consumer market of Jiangcheng.
Lu Yuan's real target is the city's true superstars: Xia Anqi and Zhang Xueling.
Both of them are top students from Tsinghua and Peking Universities. Not only do their peers look up to them, but people from all walks of life in the local area also admire them.
However, it's not difficult to get Zhang Xueling's help; the difficult one is Xia Anqi.
Xia Anqi comes from a wealthy family and wouldn't even look at such affordable clothes; moreover, Lu Yuan had hurt her feelings before, and she wasn't as easy to coax as Xu Lingjing, so she might not be willing to help Lu Yuan.
But Xia Anqi's role was far more significant than Zhang Xueling's. After all, women's clothing was the mainstay of the clothing store, and they needed a woman of considerable influence to expand its reach.
Therefore, how to persuade Xia Anqi, this powerful figure, has become Lu Yuan's most pressing problem.