NABC Chapter 180 Yuanxian's Wardrobe
Chapter 180 Yuanxian's Wardrobe
Over the next few days, Lu Yuan practically became the "king of attending" all the graduation banquets for his classmates.
There was all sorts of toasting and drinking, and all sorts of gluttonous eating and drinking, to the point that they hadn't even had time to prepare their own graduation banquet.
However, Lu Yuan wasn't in a hurry.
Anyway, the holiday is still long. I can wait until this wave of excitement subsides and everyone calms down before holding my own event, thus avoiding the peak season.
Although a proper graduation banquet wasn't held, people have been coming to congratulate us in droves these past few days.
Neighbors, relatives, and elders all praised him highly, saying that Lu Yuan was promising and that his parents were excellent at raising their son.
Even Zhang Dabiao, the head of the teaching department, personally came to visit.
He truly hadn't expected that Lu Yuan could unleash such great potential and get into a top-tier university in one fell swoop.
As an elder, Zhang Dabiao repeatedly urged Lu Yuan to maintain this upward momentum after entering university.
He earnestly said that university is a microcosm of society, where opportunities and temptations coexist. Young people must be able to distinguish right from wrong, resist temptations, and seize opportunities.
In short, Zhang Dabiao was afraid that Lu Yuan would become complacent and relaxed due to his current achievements.
Lu Yuan nodded in agreement on the surface, but he only took half of it to heart; the other half had long since vanished.
To escape his uncle's incessant nagging, which was comparable to Tang Sanzang's chanting of sutras, Lu Yuan made an excuse and slipped away to the central shopping mall to check on the progress of the clothing store's renovation.
The renovation team was a group of elegant friends, consisting of six strong and healthy young men.
They are straightforward, communicate easily, and work very efficiently.
The shop has a minimalist modern style, and the interior design is not complicated.
Gao Ya and Lin Kai have been going to the construction site almost every day these past few days, personally overseeing it, so Lu Yuan doesn't need to worry about anything.
"How much longer will it take to complete?" Lu Yuan asked casually, looking around at the shop that was already taking shape.
"Everything should be done next week." Gao Ya dusted off her hands, turned to look at him, and said, "The renovation is relatively simple. But what about you? Have you secured the supply and shipping channels?"
"Don't worry, everything will be perfect." Lu Yuan smiled confidently. "In a couple of days, the first batch of goods will be delivered directly to our rented warehouse."
He hasn't been busy with banquets these past few days; he's already negotiated terms with several wholesalers in the provincial capital.
This time, he selected a total of twenty women's clothing styles and ten men's clothing styles. To reduce the risk of trial and error, he sourced the goods from three different wholesalers.
We only ordered 300 pieces of each style. Because the quantity was small, we didn't get a very low discount.
On average, the cost per unit is about four yuan.
In total, the first purchase cost was about 40,000 yuan.
This amount is within Lu Yuan's budget and is within a controllable range.
After listening, Gao Ya frowned thoughtfully: "Lu Yuan, I've been browsing around the mall these past few days and noticed there are quite a few clothing stores nearby. Some of them have been around for years with a stable customer base. Can our new store, with no established foundation, really compete with them?"
"Yeah, Lu Yuan," Lin Kai chimed in, his brow furrowing slightly. "When other people open a new store, they all go all out with pre-opening hype and promotions. Why haven't you made a single sound?"
Lin Kai comes from an upper-class wealthy family. Although he has never run a business himself, he has been exposed to marketing tricks since childhood.
As the saying goes, even if you haven't eaten pork, you've still seen pigs run.
In his view, before a clothing store opens, it should at least plaster posters all over the streets and alleys, or spend some money to buy a prime spot on the big screen in the central shopping mall.
As for the activities on the opening day, needless to say.
Buy one get one free, storewide discounts, and spending thresholds for discounts – these are the usual practices that must be implemented.
If you want to create hype, you can even hire a band to perform at the entrance to generate buzz.
In short, Lin Kai had thought of almost every mainstream traffic acquisition method of this era, truly befitting someone who has seen the world.
Gao Ya wholeheartedly agreed with Lin Kai's suggestion.
When doing business, the primary task is to attract people.
Even if customers only look and don't buy today, it's okay. The key is to leave an impression on them so that when they really need something in the future, this is the first place they will think of.
However, Lu Yuan shook his head slightly and analyzed seriously:
"First, our current funds are limited and we simply cannot withstand a massive bombardment of GG (Google's advertising platform); second, as a new store, we haven't even decided on an official name yet, so even if we launch a campaign on GG, the results will likely be minimal; finally, I have some more efficient ideas in mind that might be much more effective than traditional methods like distributing flyers and running promotions."
Lu Yuan spoke eloquently, leaving Lin Kai and Gao Ya bewildered and somewhat confused.
After discussing it for a while, the three decided that, to be on the safe side, they should not completely abandon traditional publicity methods.
We still need to print some flyers, since there are still quite a few traditional people in this small town who are used to reading paper copies of GG.
However, the most pressing thing right now is to give the shop a catchy name.
If you want to expand your business in the future, or even create your own brand, a catchy and memorable store name is absolutely crucial.
The three disagreed on the matter of choosing a name.
Lin Kai advocates taking a "high-end" approach, ideally matching the style of international brands like Gucci and Chanel, to appear sophisticated and classy.
Gao Ya believes that shops in small towns should be down-to-earth and have simple, easy-to-remember names, such as "Little Bear" or "Milk Candy," which are friendly and cute.
After considering their suggestions, Lu Yuan decided to compromise.
Lin Kai's ideas were too highbrow, and his pursuit of an international style was too much. In this small city that has not yet fully integrated with the world, it was easy for him to seem out of place and make ordinary consumers hesitate.
The elegant suggestion is too child-oriented. If it were a children's clothing store, the name would certainly be appealing; but since it's a men's and women's clothing store, the name is too childish and inevitably makes people feel that it's unprofessional and unreliable.
Lu Yuan's analysis made a lot of sense, but how to find a compromise proved difficult for Lin Kai and Gao Ya.
"Compromise...how can we compromise like this?"
Lu Yuan also fell into deep thought.
He wanted a name that was meaningful yet easy to pronounce and not childish.
As he was thinking, the image of Ye Yixian suddenly appeared in his mind.
Memories of my past life flooded back like a tide.
At that time, he was down on his luck and it was Ye Yixian who gave him all her savings without hesitation.
She asked, still somewhat worried, "What do you plan to do with this money?"
He replied with a wry smile, "I plan to open a small shop and make a good living."
"Is it a clothing store?" she asked softly.
"Probably. The field I'm most familiar with in my life is probably clothing."
"That's wonderful." A hint of longing flashed in Ye Yixian's eyes as she said dreamily, "Actually, I've also thought about opening a small shop, using my own name, 'Yixian'. Although I don't know what to sell, it would be so wonderful if there really was such a small shop."
……
"string……"
Lu Yuan muttered to himself, his eyes gradually brightening.
"String?" Gao Ya keenly caught the word, her eyes lighting up with surprise as she looked at Lu Yuan. "Yuanxian! What do you think of calling it 'Yuanxian Wardrobe'?"
"Yuanxian Wardrobe..." Lin Kai pondered the four words, then smiled and nodded. "Interesting. It has both the poetic quality of a distant place and the meaning of 'a kindred spirit who has come from afar'."
"That's right!" Gao Ya excitedly patted Lin Kai on the shoulder. "You actually understood what I meant right away! Our main focus is on a wide variety of styles and fast fashion, aiming to be a confidant of consumers. Looking across the entire Jiangcheng, no other store offers so many styles to choose from!"
"Hehe, of course, we're on the same wavelength." Lin Kai raised his eyebrows smugly.
"This..." Lu Yuan was a little embarrassed and quickly waved his hand, "It's not very good to use my and Yixian's names directly, is it? After all, you put money and effort into this store, I can't be so selfish."
He really didn't want the store to look like a tool he used to curry favor or show off his love.
But Lin Kai and Gao Ya didn't care at all.
Lin Kai's smile faded, and he said seriously, "Lu Yuan, to be honest, if this store really makes ten million in two years, then I will inherit a bigger business from the family, and Ya Ya should come with me. At that time, this store and all the value it creates will ultimately be yours. I don't mind naming it after you and your girlfriend at all."
"Yes," Gao Ya echoed softly, "Lu Yuan, I'm truly grateful to you. If it weren't for you securing this two-year buffer period for us, we don't know how much longer we would have struggled."
She paused, her tone becoming even more sincere: "Neither Lin Kai nor I have your business acumen. Whether this store can open and survive depends entirely on your planning behind the scenes. So, essentially, it's your hard work."
Lin Kai and Gao Ya had essentially placed all their hopes and stakes on Lu Yuan.
For them, using the name "Yuanxian" is not only a sign of trust in Lu Yuan, but also a silent encouragement. They believe that Lu Yuan will do his best to manage the name well, for the sake of the meaning behind it.
Having figured this out, Lu Yuan's worries vanished instantly, and he felt enlightened.
Since that's the case, let's officially start our first career in this life with "Yuanxian Wardrobe".