NABC Chapter 148 Appointing Cool Cat President
Chapter 148 Appointing Cool Cat President
Chapter 148 Appointing Cool Cat President
"We were wrong." The head of Tencent Video's variety show department said to the team with some frustration and dissatisfaction, "The mistake wasn't in judging the hip-hop market, but in underestimating Tang Lou's ability to create trends and define culture. He wasn't following the market; he was creating the market."
After a brief period of frustration, the head of Tencent Video's variety show department quickly picked himself up. He said that while other things might not be good, Tencent's ability to plagiarize is absolutely top-notch.
"Although we cannot create and lead the market, we can replicate the success of tenement buildings."
He immediately issued the order: "Initiate research on hip-hop programs right now, no, launch a comprehensive investigation of all youth subcultures. Tanglou taught us a lesson: the next big thing always happens in the corner you can't see."
During an internal debriefing meeting, Gong Yu analyzed the promotional strategy of "The Rap of China" frame by frame.
Che Zhe and Chen Wei were originally the core members of the Kiwi team, and this program also had the opportunity to be broadcast on Kiwi.
Gong Yu chose to be conservative simply because he lacked funds and the courage to act decisively.
Gong Yu felt very regretful and remorseful about missing out this time, but he could only accept it.
All he can do is review the situation and learn from the lessons.
From creating the catchy meme "Do you have freestyle?" to amplifying the contestants' authentic personalities, and maintaining a strong commitment to the quality of the music itself, Tanglou's team has achieved an exceptional level of synergy between core content and viral marketing.
Gong Yu was truly impressed: "More importantly, it's about vision. I heard he's already started planning his performances and management?"
This means we need to completely dominate the entire industry chain. We can no longer focus on individual projects; we need an ecosystem mindset, a mindset encompassing the entire industry chain.
Kiwifruit has now entered a stable period. Although it no longer holds the top position it once did, it's still a force to be reckoned with and can still manage to make some appearances on television.
Unlike creating new programs in the past, kiwifruit is now following and learning from the success of Tanglou. With Tanglou's success as a precedent, all they need to do is absorb the benefits. Tanglou eats the meat, so kiwifruit drinks the soup.
Tang Lou's consecutive success in three variety shows has further cemented his legendary reputation in the industry.
"Tanglou: The Midas Touch of the Variety Show Industry"
"From stand-up comedy to idols to hip-hop, he always sees the future."
"As long as Tanglou exists, Coolcat will always be five years ahead of its competitors."
Besides the reputation of Tanglou itself, "The Rap of China" has also completely changed this group of hip-hop musicians!
As the show progressed to the semi-finals, the contestants' lives underwent a dramatic transformation.
GAI: I got my first car endorsement deal, with a fee of 300 million.
He used to work in nightclubs, where a few thousand yuan a night was considered a big deal. Now, he has bought a house for his parents in Chongqing.
"I finally don't have to worry about money anymore."
PGOne: Became a darling of trendy brands, his net worth skyrocketed. His outfits were searched across the internet. But controversy followed, with some of his past controversial remarks from his underground days being unearthed, prompting his team to launch an emergency public relations campaign.
VaVa: She graced the cover of a fashion magazine and was invited to attend Paris Fashion Week.
She became a role model for countless girls: "I never knew girls could be so cool and so powerful."
Bridge: "I'm happy that my brother GAI became famous. But I'm even happier that people are actually listening to Chongqing dialect rap!"
His and GAI's slogan "This is the Fog City" has become a new cultural label for Chongqing.
For the first time, underground rappers discovered that "being true to oneself" and "singing one's own story" can truly earn respect, wealth, and change one's destiny.
The entire underground hip-hop scene in China was in an uproar.
Countless young people picked up pens and began to try writing their own Verse.
The popularity of these musicians has also attracted many young people to the KuMiao platform to watch the trendiest hip-hop culture of the year.
Zhang Wei, a 25-year-old programmer at an internet company in Shanghai, is a typical "corporate slave".
His playlist used to consist only of pop love songs and light music.
One Friday night this month, I worked overtime until 9 p.m., and I was completely exhausted, both physically and mentally.
On the subway, he inexplicably opened Kugou Music, and the homepage recommendation was "The Rap of China".
"Just browsing, it'll help you de-stress."
He clicked on the first episode.
And then, it just wouldn't stop.
He liked GAI's "Dry and Hot Weather" and thought it was "very manly and energetic"; he admired PGOne's skills, saying "his words are so fluent"; and he was also touched by the warmth in JonyJ's "No Need to Guess".
He joined the show's fan group and learned terms like "flow," "punchline," and "beef."
One late night after working overtime, he listened to GAI's "I eat hot pot, you eat hot pot broth" in his headphones and actually laughed.
The pressures of life seem to be temporarily shattered by these powerful rhythms.
He wrote a long review on Douban: "Thanks to the Cool Cat team for letting me encounter 'The Rap of China.' It showed me how a group of ordinary people like me, even those with lower starting points, can use the most authentic attitude and the most persistent passion to fight against life and express themselves. Their lyrics contain desire, anger, pride, and tenderness. This is not just music; it is the sound of living. Thank you, Tanglou, thank you for this program, for letting me know that life, besides the present hardships, can also have rhythm, attitude, and authenticity."
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There are millions of viewers like Zhang Wei.
They may not become die-hard hip-hop fans, but through this show, a powerful rhythm and a few real, vibrant people entered their lives, bringing impact, emotion, and strength.
This, perhaps, is the greatest success of a program.
The success of "The Rap of China" allowed the production team, Che Zhe and Chen Wei, to realize their grand ambitions, and they also achieved great success because of this show.
The success of "The Rap of China" gave them the confidence to produce a sequel and continue to enhance the influence of hip-hop rap.
The explosive popularity of "The Rap of China" is not only due to the production team, but also because Tang Lou himself passed the test of Alibaba's Digital Media and Entertainment Group leadership team.
After all the data, profitability, and influence of "The Rap of China" met the requirements of Alibaba's Digital Media and Entertainment Group leadership team, Tang Lou's next appointment was also successfully approved.
Alibaba headquarters in Xixi Park, Hangzhou.
Shen Yan called Tang Lou over and told him this wonderful news.
Shen Yan himself has successfully entered the senior management of Alibaba Digital Media & Entertainment Group, serving as Chief Technology Officer and concurrently holding positions such as Alibaba Literature.
Shen Yan now also has a place at Alibaba's headquarters.
In his office at headquarters, Shen Yan handed Tang Lou an appointment document.
"Tang Lou, the board resolution has been approved." Shen Yan pushed an appointment document in front of him, his eyes filled with admiration. "President of KuMiao Video, fully responsible for the platform's operation, annual salary of five million, plus equity incentives worth two hundred million. Congratulations, Tang Lou, you have become the youngest business unit president in the history of Alibaba Digital Media & Entertainment."