NABC Chapter 147, "Hip Hop in China," was a huge success!
Chapter 147, "Hip Hop in China," was a huge success!
Chapter 147, "Hip Hop in China," was a huge success!
"This means he's not a lucky gambler, but a strategist with keen cultural insight and strong execution capabilities," one director added.
"This means that he has struck gold three times in a row in fields that no one else could understand or was pessimistic about."
"This means that Youku Video needs him, not just as a core business vice president, but someone capable of becoming the leader."
The success of these three projects has prompted Alibaba's Digital Media and Entertainment Group leadership to prepare to promote Tang Lou again.
Shen Yan, the former president of the Coolcat Hangzhou Business Unit, was transferred to a senior leadership position at Alibaba Digital Media & Entertainment Group due to his outstanding performance and with the support of Tang Lou.
Shen Yan's specific position is Chief Technology Officer of Alibaba Digital Media & Entertainment Group. He also underwent a job rotation, concurrently serving as President of Damai Performance and President of Alibaba Digital Entertainment Business Unit.
Shen Yan's original position as president of Coolcat Video will be taken over by Tang Lou!
Of course, all of this is contingent on the continued success of "The Rap of China".
The Alibaba Digital Media and Entertainment Group leadership team also set a performance requirement for Tanglou.
The resolutions of this meeting were quickly reached:
If the core data (views and topic popularity) of the premiere of "The Rap of China" meets expectations, Tang Lou will be promoted to president of KuMiao Video immediately.
Annual salary: Base annual salary of 500 million, with no upper limit on performance bonuses.
Equity incentive: Grant restricted shares worth 2 million yuan, which will be unlocked over four years.
Authority: Fully responsible for all business operations of KuMiao Video, including content production, copyright acquisition, artist management, and platform operation, reporting directly to the board of directors.
The appointment letter has been drafted; all that's left is to hear the call to "start broadcasting."
Amidst controversy and anticipation, "The Rap of China" has finally been officially launched!
The production team of "The Rap of China" on KuMiao Video stared intently at the screen, waiting for the relevant data to be generated.
Che Zhe and Chen Wei were essentially gambling with their careers; their hands were sweating with nervousness.
Tang Lou remained calm and collected, believing that once this project ended, with three consecutive hit variety shows, it would be time for him to move up in rank.
This is a very important moment in my career. If I take just one more step forward, Tanglou will have the resources and status to plan for a broader future.
Looking at the timeline, next up is MiRead Novels, a pioneer in the free novel industry, entering its initial incubation stage.
What Tang Lou wants is to enter the free novel market.
After all, if we want to produce more web series, movies, and even more cutting-edge short dramas in the future, novel copyrights and IPs are essential.
Preparation is of paramount importance.
Given the current situation, it is no longer possible for Tanglou to acquire China Literature Group.
Tencent had already taken the lead in acquiring China Literature Group, which serves as the heart of their content and the source of their IPs, as well as the cornerstone of Tencent's new cultural and creative and big content strategy.
Tencent's film, animation, games, and even offline entertainment businesses are all heavily reliant on China Literature's massive IP portfolio.
The library is being developed.
Yuewen is Tencent Video's most important arsenal and content moat in the entertainment field.
Tanglou has now reached the pinnacle of Cool Cat, and it certainly needs to plan for the future.
Before this, Tang Lou did not have enough performance and influence to enter the higher levels of Alibaba's Digital Media and Entertainment Group. Now, with the success of three phenomenal variety shows, Tang Lou has gained the qualifications and bargaining power to negotiate.
Next, Tang Lou wants to enter the market through free novels, take control of Alibaba Literature, and then control the development of Shuqi Novels.
Tanglou plans to develop Shuqi Novels into a brand new free novel app, imitating the works of Tomato and Seven Cats from its previous incarnation.
There is no way to compete with Tencent's China Literature Group in the paid content field. Fortunately, Tanglou is backed by Alibaba and has access to various channels of Alibaba's Digital Media and Entertainment Group, such as Shuqi Novels and UC Browser.
If I can convince Alibaba's top management to launch a free novel program, with Alibaba's funds and channels, I can definitely replicate the glory of Tomato Novels and Qimao in my previous life.
If the free novel service succeeds, KuMiao Video will have a content arsenal that can compete with Yuewen and Tencent Video in the future.
Moreover, Tang Lou's foray into free novels is just the beginning. Next, he plans to expand into short dramas (to compete with Hongguo short dramas) and the cutting-edge AI comic drama market.
In the future, with the IP library of Shuqi and cutting-edge image-based video technology, it is absolutely possible to achieve breakthroughs through AI.
Comic books, a game of overwhelming force.
Of course, it will take several more years for these technologies to mature.
At present, Tanglou still needs to take the first step and build its own free novel ecosystem to firmly own enough IP copyrights!
As planned by Tang Lou, "The Rap of China" began to showcase its charm:
The first episode of "The Rap of China" is now available on KuMiao.
On the data monitoring screen, the numbers began to jump wildly:
In 60 minutes, it garnered over 1 million views.
In 3 hours, the number of views exceeded 2 million.
With 5 million views in 24 hours, it's another phenomenal hit variety show!
The Weibo hashtag #ChineseHipHop# saw its readership surge by 10 billion overnight.
The hashtag #DoYouHaveFreestyle# trended at number one on Weibo, and memes of it went viral online.
It received an initial rating of 8.9 on Douban, with "realistic," "explosive," and "fresh" being frequently mentioned words.
More importantly, it has broken out of its niche.
Not only hip-hop enthusiasts, but also a large number of ordinary audience members who didn't usually listen to rap were attracted: "Ouyang Jing is so strict, but so cool!"
"GAI's rendition of 'Dry Weather' is so catchy!"
"Wow, freestyle is that hard? How did they manage it?"
"These contestants are so real!"
The show is fast-paced with strong conflicts, features contestants with distinct personalities, and boasts professional yet entertaining celebrity producers.
A raw, real, and vibrant energy bursts forth from the screen.
And this is just the beginning!
Amidst the shock from all sides, as the program continued to air, one bombshell after another unfolded:
Regarding the songs:
GAI's "Dry Weather": "Dry weather, be careful with fire, life is long, I advise you to walk carefully."
With its chic lyrics, rich Chinese melody, and GAI's unique Sichuan-Chongqing dialect singing style, it became the first viral hit, with over 500 million uses in short videos.
PGOne's "FreshOne": A technically impressive performance during the 60-second elimination round, featuring fast rapping, pauses, and more.
Its smooth and flowing rhymes have earned it the reputation of being a "technical textbook," inspiring countless rappers to imitate and learn from it.
JonyJ's "No Need to Guess" has a strong melody and warm, touching lyrics. Even though he was later eliminated due to forgetting the lyrics, the song has long remained at the top of the music charts.
Bridge's "The Boss": "I want to be in a sports car, I want a Ferrari—"
With its straightforward and humorous lyrics and catchy melody, it has become a new generation of "musical anthem for tapping your feet".
Regarding the players:
GAI: From "Social GAI Bro" to "Flag Bearer of Chinese Style Rap", his stories of the underworld and his distinctive personality have attracted a large number of fans, and commercial endorsements have begun to come knocking on his door.
PGOne: A tech icon and a representative of youthful trends, with extremely loyal fans, and his super topic ranking quickly rose into the top ten.
VaVa: Known as "China's No. 1 Female Rapper", she broke down gender barriers in the rap scene and has a constant stream of fashion resources.
Your boys TT (TizzyT), Ai Fugen, and Huang Xu — each have their own fan base and distinctive features.
Hip-hop, once a niche term, has stormed into the mainstream with a ferocious momentum.
The head of the variety show department at Tencent Video remained silent for a full ten minutes as he looked at the third episode's cumulative viewership exceeding 5 million.